In The Four Hour Workweek, Tim Ferriss recommends designing products and services for groups that you yourself are a part of, the idea being that it's too hard to try and understand people who are different, and much easier to simply sell to people of a similar class, culture, and lifestyle.
At first this line of thought didn't seem to mesh well with my current situation; I'm surrounded by a billion Chinese, who can cheaply produce things for my compatriots back home, but there are relatively few people who are like I am at the moment - an expat in China. But as I've been reading more and more expat blogs I've discovered that the community here is fairly well connected, and there's even original content being produced almost entirely for expat-in-china consumption - case in point Sexy Beijing.
Quite a bit of time and energy has gone into the production of these segments, and they're pretty entertaining as well - but you all probably won't find them quite as amusing as I. After all, you aren't here, are you? The opening sequence is a damn good Sex in the City imitation though.